Björn Borg at Pappa Sven


We are so excited to welcome another new brand into our collection, the wonderfully Swedish performance wear brand Björn Borg.

Björn Borg, legendary Swedish Tennis star, was the defining rockstar of tennis. Björn showed us that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. 

Come and visit our Cooks Hill store to see the first drop from our new collection (Mens and Womens), or view it online under Björn Borg.

 "If You're Afraid of Losing, Then You Daren't Win"

Björn Borg

Björn Borg


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